Hermès debuts exclusive collection for luxury travelers

French apparel and accessories house Hermès is giving travelers a special summer treat thanks to its latest collaboration with DFS Group.

For the second year in a row, Hermès will introduce a limited-edition watch collection to be sold exclusively at DFS stores around the world. Partnering with other brands for unique initiatives can help luxury brands remain fresh and exciting and motivate consumers to make more purchases.

The Heure H Rose Tyrien collection will debut internationally at DFS stores around the world on July 15. It will also be available at T Galleria by DFS stores.

The Heure H Rose Tyrien features the classic H-shaped watchcase that was originally designed in 1996 by Philippe Mouquet. The Rose Tyrian calfskin leather strap is a bright pink color that will likely appeal to consumers during the summer months.

There are a number of different options to allow consumers to customize their watch according to their preferences. The case comes in steel or gold-plated steel, while the dial comes in pristine white or natural mother-of-pearl.

By luxurydaily