Coach has taken its iconic Tabby collection to a new level with the opening of the Coach Tabby Shop Pop-Up in Greenbelt 5, Makati City, offering a luxury retail experience where creativity, colour and personalisation come together in an exclusive and immersive environment.

Experiential retail at its best

Designed to reflect the expressive spirit of today’s generation, the space is much more than a temporary shop: it is a visual and sensory universe that embodies Coach’s identity and its commitment to innovation in the physical channel.

From the outside, the facility stands out with a vibrant, colourful design and photogenic details that invite visitors to step inside. Inside, customers can discover the Tabby Spring 2025 collection, participate in personalised activities and enjoy unique moments.

Tabby Spring 2025 Collection: colour, texture and style

The protagonist of this experience is the renewed Tabby collection, which includes models such as:

• Chain Tabby: elegant and versatile.
• Quilted Tabby: sophisticated texture and volume.
• Twisted Tabby: a creative twist with personality.

Each piece reflects the brand’s evolution towards accessible, modern and conscious luxury, aligned with its global ‘Courage to Be Real’ campaign.

Coach has elevated the proposition with a series of premium touches that define the luxury experience:

• Co-Creation Bar: space where visitors can personalise their bags with unique accessories and charms.
• Monogramming station: free personalisation with initials, a classic of contemporary luxury.
• Coach popsicle station: refreshing and visually appealing details that add a playful layer to the route.

These activations not only enrich the visit, but also foster emotional engagement and generate social content organically.

A benchmark in experiential luxury retail

This activation demonstrates how Coach continues to lead the transformation of physical retail, fusing art, design and brand storytelling to create an experience deeply connected to its community.

With initiatives like this, the brand reinforces its positioning as a relevant, creative and emotionally resonant luxury brand in today’s environment.

They have changed their logo, their packaging, they are in the process of transforming their website, and their social networks already breathe another language.

But it is the shop that undoubtedly stands out as the standard-bearer of this transformation, with a clear commitment to the neatness of the colour white and very much in line with these patisseries that look like minimalist jewellery shops, where the product almost acquires the value of a small treasure, displayed without the need for further artifice.

By: Windowswear