As a first in couture history, Dior is opening an eyewear boutique

Christian Dior, one of the design houses and brands of LVMH announced it has opened a boutique devoted entirely to eyewear in Paris, a first for the couture house.

Located at 28 Avenue Montaigne, the design of the store is minimal and modern. The boutique will offer vintage pieces and creations in optical and sun in exclusive colors including Diorsorealo glasses. Also on offer are a selection of specially-designed Dior pouches and trunks to store the glasses, designed for men and women.

Safilo’s CEO, Luisa Delgado, said, “We congratulate Dior for the opening of their new boutique, and are proud that the Dior Eyewear collections will be curated there in an exclusive accessory dedicated environment. This intimate shopping experience offers an opportunity to celebrate Dior storytelling. In this case, it is underpinned by our 140-year tradition of extraordinary eyewear tradition and craftsmanship, with its unique aesthetic and technical heritage, in a context that fosters storytelling and deep engagement with product and brand.”