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Luxury Retail | August 10, 2022

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Boss - Luxury Retail

Boss X F1 team Aston Martin

07/07/2022 |

Boss becomes F1 team Aston Martin’s fashion partner

The Boss brand is continuing its marketing drive to reach key consumers and has announced a new partnership with the Aston Martin Aramco Cognizant Formula One Team (AMF1) that sees it being named the team’s official fashion partner. 

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