Boss - Luxury Retail
Boss X F1 team Aston Martin
07/07/2022 | luxuryretail
Boss becomes F1 team Aston Martin’s fashion partner
The Boss brand is continuing its marketing drive to reach key consumers and has announced a new partnership with the Aston Martin Aramco Cognizant Formula One Team (AMF1) that sees it being named the team’s official fashion partner.
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