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Luxury Retail | September 25, 2021

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"Real Fantasies," Prada - Luxury Retail

“Real Fantasies,” Prada

2016 SS Prada Real Fantasies

For the 2016 Spring/Summer Prada Real Fantasies, AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space.

The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide. — OMA

Since 2012, that collaboration has produced graphic short movies showcasing new collections under the project banner “Real Fantasies.” For the 2016 Spring/Summer collection, AMO imagined a world of pure architectural extension, a CAD utopia unblemished by reality.

Described as a “3 dimensional blank space,” the setting of the video seems locked in an endless sunset. Lithe models ride a train past a city of pure geometry, which morphs seamlessly into an unending picture window.