New York, New York! Prada has transformed downtown Manhattan into an explosion of bright colours with its Banana Yellow Prada Balm pop-up, open until 31 August at 82 Gansevoort Street.

The pop-up brings Prada’s playful and sophisticated spirit to life, enveloping the space in its signature banana yellow hue. Visitors are invited to step into a vibrant world dedicated to Prada’s latest balm, where elegant design meets pop art sensibility. From floor to ceiling, the monochromatic setting provides an ideal Instagram backdrop that highlights the brand’s talent for creating cutting-edge, irresistibly fun fashion moments.

Open daily from 12:00 to 19:00, the pop-up offers visitors the opportunity to explore Prada’s beauty innovation in an environment that is as elegant as it is unexpected. Perfectly located in the Meatpacking District, the experience blends the energy of New York with Prada’s Italian elegance, making it a must-see for fashion and beauty lovers.

Prada’s strategy with the launch of Banana Yellow Prada Balm shows how brand campaigns are developed across multiple channels in an integrated way. The initiative combines print media, digital activations and physical experiences, allowing the brand to maintain a consistent narrative across different formats.

An example of this integration is the connection between Sabrina Carpenter’s music teaser and the pop-up in Manhattan, where visitors can interact directly with the product. In this way, the lip balm is presented in different contexts, from audiovisual content to in-person experiences, expanding its reach and reinforcing the campaign’s visibility.

By WindowsWear