Netflix and MGM grand present a new dining experience in Las Vegas, designed by Household.

An innovative concept fusing gastronomy and entertainment

NETFLIX BITES Vegas is now open at MGM Grand Hotel & Casino, embarking on a tasty year-long culinary project that invites guests to sample dishes and beverages that bring the magic of the screen to the table. Promising a taste-filled adventure, this unique dining experience offers breakfast, lunch and dinner, with each menu item inspired by a hit Netflix show or movie.

Designed by Household, this unique restaurant offers fans everything from a Bridgerton-inspired tea service to the Red Bite, Green Bite challenge, and combines Netflix storytelling with MGM Grand’s renowned hospitality, offering an unforgettable culinary journey designed to give fans a new way to experience their favourite stories and characters.

Entertainment culture is served on a plate

Josh Simon, Vice President of Consumer Products at Netflix, and James McBride, Vice President of Food and Beverage at MGM welcomed diners at the opening of the space.

Simon commented: ‘NETFLIX BITES is a new way to experience fans’ favourite films and series: when our fans find a series they love, they don’t just want to like it, they want to experience it. No city in the world knows better how to immerse fans in awe-inspiring worlds than Las Vegas. MGM, known for its world-class hospitality and entertainment, is the ideal creative partner that delivers fun and original storytelling through memorable food and beverage experiences.’

McBride added, ‘I’m thrilled to bring the NETFLIX BITES experience to MGM Grand, where we are fusing on-screen moments with immersive, real-life entertainment. From a tea service inspired by The Bridgertons to the Red Bite, Green Bite challenge, each dish is designed to transport guests to their favourite Netflix stories. This is more than a meal, it’s an experience you won’t want to miss.’

An environment that reinvents brand-consumer interaction

The Netflix Bites Las Vegas experience is built around key design elements that immerse diners in the brand:

A bold entrance. To make an unforgettable first impression, the entrance features a giant red-lipped threshold, a playful nod to what fans are about to experience. Above, ‘Now Screening’ signage presents the chef-crafted menu and the ‘From Screen to Table’ concept, setting the stage for a fully immersive experience.

A welcoming journey. A transition tunnel references the famous ‘ta-dum’ effect of Netflix’s introduction, with floor-to-ceiling mirrors cut with LEDs to create anticipation. This selfie-worthy space reinforces the sense of arrival and invites customers to enter the world of Netflix Bites.

Feed your fandoms. Inside, the dining room combines simplicity with bold, characterful details. Existing banquettes have been reupholstered and graphic elements featuring quotes from much-loved series have been placed to infuse the space with personality. In the background, a large-scale mural – a dreamlike collage of iconic Netflix IP objects – celebrates the intersection of food and fandom.

An amazing bar. Bright neon signage transforms the bar area into a dynamic entertainment hub. Designed to change from day to night, the bar doubles as a content showcase, highlighting everything from Netflix Bites dishes to new series premieres and live sports.

NETFLIX BITES Vegas is located at the MGM Hotel and Casino, 3799 Las Vegas Blvd South Las Vegas, Nevada 89109, in the heart of the casino floor, near the lobby entrance. The restaurant will be open daily for breakfast and lunch from 7am to 2pm and dinner from 5pm to 10pm Sunday through Thursday, and from 5pm to midnight on Friday and Saturday. Reservations will be available from Thursday 20 February on NetflixBites.com.

By HouseHold Design