Loro Piana Wraps Harrods in Cashmere with “Workshop of Wonders” for Christmas 2024

Bringing festive enchantment, Loro Piana embraces the holiday season at Harrods with Workshop of Wonders, a magical journey into the Maison’s incredible history, heritage, and savoir-faire, and a celebration of its 100 years of excellence.

The impressive takeover includes 36 windows, pop-up stores, workshops, and various animations, offering a captivating, engaging, and entertaining experience.

Blurring the line between fantasy and reality, Workshops of Wonders tells a story of unparalleled mastery that tributes the Maison’s exclusive community of Masters of Fibres. It transports visitors to faraway lands inhabited by the animals that produce the rarest, finest fibres in the world, lovingly and skilfully transformed into exquisite creations to be cherished forever.

The Brompton Road Façade

Wrapped in time-honoured custom, a beautifully lit holiday tree immediately conjures images of fairytale magic.

Now Workshop of Wonders spreads the festive glow across Harrods’ iconic and majestic façade on Brompton Road, decked out to mesmerizing effect. Here, the traditional holiday symbol is reimagined through the Loro Piana lens to narrate the story of a fibre. As light as a cloud, this precious and rare fibre is transported on a conveyor belt before magically transforming into cloth through an incredible mechanism, ultimately creating a 17-meter tree decorated with swathes of fabric and exclusive ornaments.

The Windows

With its full takeover, Workshop of Wonders brings pure joy and excitement from Brompton Road and around all 36 windows, narrating incredible stories of uniqueness in the locations and communities of Loro Piana’s Masters of Fibres.

From Mongolia to Australia and beyond, with one ultimate destination – Italy. Here, the world’s finest fibres and raw materials are masterfully transformed into exquisite objects of desire and exclusive presents for the holiday season.

To give or unwrap. Permeated by a refined 1920s feel, evocative of the Maison’s origins, the installations come to life with elaborate moving sets that combine the idea of a marionette theatre with its exposed behind-the-scenes mechanisms and the hand-made woodsy charm typical of artisanal workshops.

Magic Delights: Exclusive Creations

At Harrods, Loro Piana’s magical wonderland brings a festive gust of novelty with limited-edition collections, dedicated items, and holiday exclusives filled with wish-list desirability. An assortment of Ready-to-Wear, bags, accessories, interior pieces, children’s wear, and games perpetuate the Maison’s history, heritage, and savoir-faire.

Crafted with the rarest and finest heirloom fabrics and meticulously detailed with passion and expertise, each item elevates the longstanding bond between the two established houses. An exclusive colour palette featuring cheerful red, a wave of iconic green, and the timeless elegance of winter white draws a harmonious fil rouge between the different categories.

The Cashmere Atelier for Festive Decorations

This holiday season, you can add a touch of cosy unexpectedness to your holiday décor. Inside Door 9, an exclusive workshop offers an immersive, hands-on experience conceived to engage and inspire. By booking an appointment at the link below, guests can unleash their crafting skills and learn how to create a special holiday ornament with the Maison’s iconic cashmere. This interactive session offers a tactile experience to treasure forever.

Book an appointment to secure your spot, open to the public from the 7th of November 2024 to the 2nd of January 2025.

Monogrammed Exclusivity

Decorated with a quintessential Loro Piana look and feel, the pop-up stores immerse visitors in an atmosphere of festive exclusivity and interaction. Door 6, an ode to crafts and excellence in materials, features a special corner with a seamstress dedicated to the monogrammed personalisation of Loro Piana’s hallmark Grande Unita fringed cashmere scarf. Choose from an array of vibrant colours. Cosy, comfortable, and softly cocooning, it is considered the House’s first icon, unveiled in the 1980s. It is a precious and versatile gift idea wrapped in timeless desirability.

Open from the 7th of November 2024 to the 2nd of January 2025. Visit Harrods to experience the Workshop of Wonders.

By loropiana