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Luxury Retail | April 20, 2024

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Jon Kortajarena & Balmain - Luxury Retail

Jon Kortajarena & Balmain

French luxury label Balmain releases its fall/winter 2017 advertising campaign.

The black & white ads, shot in Paris by the label’s Olivier Rousteing, are a celebration of Balmain’s opulent and fierce aesthetic.

After collaborating for seasons with Steven Klein, Balmain creative director Oliver Rousteing borrows a style page or two from the photographer and shoots his own campaign. Rousteing explains:

“I wanted to photograph this campaign to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home.” “I hope you are as happy with the results as I am.”

The black and white campaign features several of the designer’s favorite models. Taking to the Parisian streets, Marlon Teixeira, Jon Kortajarena, Ton Heukels, and Presley Gerber come together. Marlon and Jon also join Lara Stone and Natasha Poly for the occasion.