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Luxury Retail | June 13, 2021

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Harrods celebrates Christmas with The Land of Make Believe - Luxury Retail

A Little Christmas Tail is a fantasy winter tale where magical mice arrive at Harrods to help Father Christmas transform the store ready for the festive season. The film was produced in nine weeks by A+C Studios.

The campaign has been conceived to tie in with the retailer’s popular seasonal traditions, such as the Harrods Christmas Grotto and The Festival of Christmas, which launched at the weekend. Peter Pumpernickel is the tiniest mouse in Father Christmas’s troup of adorable uniformed helpers. Peter is just too little to be of much use, until the Christmas lights on the front of the building fail. The film shows how Peter saves Christmas.

By retail-focus.co.uk