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Luxury Retail | May 24, 2024

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"Chocolat Général Guisan" luxury chocolates - Luxury Retail

“Chocolat Général Guisan” luxury chocolates

Chocolat Général Guisan is Transitioning to Digital

The world’s most expensive chocolate brand, Chocolat Général Guisan is pleased to announce that it is transitioning to digital in order to serve its worldwide customers in the most convenient and personal way possible.

The last decade has seen digital disruption of business models to an extent that non-adopters who doubted this model’s sustainability are now being forced to re-strategize and realign their business models with the new entrants. Digital platforms and tools are empowering brands to open new channels and broaden their customer reach, making it possible for them to own their customer relationships.

Chocolat Général Guisan’s philosophy is that many luxury brands have taken a wrong approach to digitalisation. Their approach is to bring the luxury experience directly to their clients, wherever they may be. Chocolat Géneral Guisan is now about digitizing the entire customer journey and experience by providing real-time access to their products and services on mobile devices.

Chocolat Général Guisan’s digital transformation will offer endless opportunities such as improved real-time interaction with customers, accurate insights, better inventory management, accessing new customer segments, higher productivity, better resource allocation, effective forecasting and efficient business decisions.

Each of Chocolat Général Guisan chocolate pralines is handcrafted by the best chocolatiers in Switzerland, using only the finest ingredients such as cocoa from sustainable plantations that are above fair-trade standards. To maintain the highest quality standards, only ten boxes per line are manufactured each month. The percentage of chocolates which make it into the final box is incredibly low at just 5pc.

Chocolat Général Guisan is very keen on transforming customer experience. Once a client has reached the top position on the waiting list, they can customise every aspect of the experience with one of Chocolat Guisan’s staff members, from special filling requests to intricate details of the actual delivery by the company’s dedicated couriers. This also ensures the valuable creations reach their clients fresh and in excellent condition.

Chocolat Général Guisan can now connect with their end customers directly and develop meaningful relationships with them. They can use the data they collect to refine their products and offerings and better meet customers’ needs and demands. This will improve the shopping experience, and help the brand gain valuable data at every point along the path to purchase.

About Chocolat Général Guisan

Chocolat Général Guisan is a Swiss company founded on the traditional Swiss principles of reliability and high-quality craftsmanship. The company is disrupting the Swiss chocolate industry, which hasn't seen a lot of innovation for over a decade, while still respecting its tradition.

The Chocolat Général Guisan brand and chocolates pay homage to General Henri Guisan who became a celebrated hero after serving as the commander in chief of the Swiss Armed Forces during the Second World War. General Guisan effectively mobilised the Swiss Army and Swiss people in order to prepare resistance against a possible invasion by Nazi Germany in 1940.

Chocolat Général Guisan wishes to share this piece of history with the world, which not many people outside of Switzerland know about. They strive to offer the best luxury chocolates in the world and their creations do not contain preservatives or artificial flavour enhancers.

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