Burberry launches festive campaign - Luxury Retail
Burberry has launched its festive campaign with a premier of 2From London with Love” at its Regent Street flagship, starring Romeo Beckham.
Directed by Burberry chief creative and chief executive officer Christopher Bailey, the short film takes audiences on a magical gifting journey through the Burberry worlds of Britishness, heritage, music and weather.
Set against a theatrical London backdrop, the film comes to life with 50 dancers who give a performance inspired by the golden age of cinematic musicals. The story is of a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance and festive enchantment through the streets of London. The film celebrates gifting as a powerful way of connecting people.
The premiere was hosted by Christopher Bailey in the auditorium of Burberry’s global flagship at 121 Regent Street, a space that Christopher designed for entertainment and interaction. The flagship is situated in a building that housed one of the first cinemas to entertain Londoners, and whose facade still celebrates the original cinema ticket stalls today.
The premiere marked the unveiling of the Burberry festive advertising campaign, which launched on 3rd November and will run across outdoor advertising, cinema and all of the brand’s 10 global social media platforms for the next three months.