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Luxury Retail | October 15, 2024

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Nikon flagship store

Nikon flagship store Nikon flagship store Chengdu Nikon flagship store

Nikon’s Gorgeously Designed Flagship Stores in China

Nikon is capitalizing on the surge is experiencing a shopping mall boom with three beautiful flagship retail stores in Shanghai, Guangzhou, and Chengdu.

The stunning stores are not just a location for Nikon to market its latest Nikon Z series mirrorless cameras and lenses, but the shops are a celebration of Nikon’s rich imaging history and photography in general.

Following the success of Nikon’s Shanghai and Guangzhou stores designed by Lukstudio, the Chinese boutique designer worked again with Nikon on the most recent store in Chengdu, which opened inside the Chengdu International Finance Square (IFS) urban complex.

“Nikon’s direct store has several compound functional areas, aiming to provide customers with a series of high-quality services from immersive experience, purchase to communication, learning interaction, etc. The overall design of the store combines a unique curved wall with outdoor materials to create an unrestrained and free photography atmosphere, inspired by aperture and film, all of which highlight Nikon’s top optical technology and achievements,” Nikon explains in a Chinese-language press release.

On the 3F of the Grandview Mall, the irregular fan-shaped site sits at the corner with an elongated extension.

Nikon flagship store Chengdu

The design challenge is to fit all the programs in the previous 3-storey Shanghai location, namely: gallery hall, product display and event area, into a single floor plan with smaller area and comes with a central column right at the front. Instead of making it ‘disappear‘, Lukstudio sees the original structure as an opportunity, turning it into an anchor of the touch-n-try product display area.

To slim down the original bulky structure, curved longitudinal shafts surround the front part and acrylic shelves are set within to form display cubby holes. The self-lit shelves appear “floating and static” as if they are releasing energy, while the use of galvanized steel pays tribute to the vintage camera flash. Based on the newly established focal point, the ceiling design is composed of concentric mirrored stainless steel strips, radiating outwards and forming a futuristic “galaxy”. The prominence of the once “sore thumb” in the space has been utilized to create a field of energy exuding beyond the main storefront and attracting the passers-by to explore within.

Nikon flagship store Chengdu

The use of rammed earth finish and wooden display shelving continues the design language from the Shanghai store. Taking inspiration from shooting in nature, the exquisite photographic equipment in display are juxtaposed against rustic materiality. The material palette also helps to balance the cold appearance of metal finishes, ensuring a cozy ambience. Curvilinear islands with reeded texture are inspired by camera lens. Seasonal products are arranged in another flexible peg board area, demonstrating infinite possibilities of creativity with removable cross pegs looking like focus points.

At the event area, an explorer’s wisdom of adaptation is reflected in flexible furniture design allowing the space to transform from a casual hangout spot, different workshops, to a photographic studio.

At the gallery, long benches are provided for those who take their time to ponder in front of the exhibits. A flexible side table turns the long bench into a product presentation spot where a newly bought camera is unwrapped and the camera owner discovers all the creative possibilities. An invisible pull between the bench and the table is made possible with an incision, a small detail to ensure the pair staying in positions.

A trolley fitted with a top display compartment is used to transport a printer in its bottom drawer, allowing the photographic community to print out their work during workshops.Along the gallery wall, a feature of optic lenses where Guangzhou is written in light marks the checkpoint for the photography community.