Roberto Cavalli Unveils Exclusive Pop-Up at Selfridges, London

Roberto Cavalli launches an exclusive pop-up store at Selfridges in London, running from July 22 to August 18, featuring designs from the latest Roberto Cavalli by Fausto Puglisi Fall 2024 pre- collection.

The pop-up showcases a powerful and versatile wardrobe designed for modern women.

The selection offered at the Selfridges pop-up features a bold Spaghetti Western theme with Americana influences, including bandana prints mixed with various denim styles. It blends cultural references into a cohesive, stylish wardrobe, embodying a carefree, confident attitude and reimagining the signature Roberto Cavalli heritage for today’s powerful and fearless women. The ready-to-wear collection is complemented by a range of handbags, including the iconic Roar Bag in shades of white, black, and green.

The pop-up also presents five Roberto Cavalli archive pieces displayed in dedicated cases. This archive selection, consisting of four pairs of trousers and one skirt, guides customers through a dialogue between past and present, highlighting the continuous evolution of the brand’s legacy. The items can be made to order, providing customers with a unique connection to the brand’s heritage.

Spanning 70 square meters, the pop-up is designed to offer an immersive shopping experience. The space is adorned with two striking bandana print walls with a “cushion” effect, adding a touch of visual intrigue. The layout comprises two pairs of matte golden hanging racks, three display tables, and five mannequins presenting looks from the Pre-Fall 2024 collection. Two prominent Roberto Cavalli logos further enhance the luxurious ambiance.

By retail-focus