SUBWAY WINDOW DISPLAY FOR COACH
Created for department stores Kaufhaus des Westens (Berlin) and La Rinascente (Milan), these subway windows had to differ from the brand’s 2016 global rollout, while maintaining the same Coach (New York) aesthetic.
“The Best of 2016” awards the windows displays of Stella McCartney and Hermès
S&S magazine (Signs of the times & Screen printing) celebrates its 17th edition of “The Best of Latin America and Spain”, a competition that highlights innovation and creativity in the graphic industry and its repercussion in visual communication.
Fernando González Gualteri – Visual Merchandising at INSTORE
Fernando González Gualteri affirms that his job consists in “making people dream”.
How is it achieved? Through the use of spaces that portray the essence of a brand and get to move the customer.