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Luxury Retail | November 18, 2018

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Miu Miu Disco pop-up store, Hong Kong

Miu Miu Disco pop-up store, Hong Kong

Miu Miu goes clubbing at Lane Crawford

Miu Miu is staging a pop-up at Lane Crawford’s IFC mall location in Hong Kong that invites consumers to shop in a branded disco.

As its name already implies, the ephemeral space takes cues from the disco era during the 1970s and 1980s, and features a mirrored bar setting in glowing pink, replete with stools, and the prerequisite glittering disco balls. The pink-hued shop features disco balls hanging from the ceiling and a bar that serves up specialty cocktails.

Featuring strobe lighting, a mirrored counter and pink velvet sofas and chairs, houses a total look capsule collection, whose accessories are displayed in mirrored cases, inside the structure’s supporting columns and behind the counter of a Miu Miu nightclub bar.

For three weeks, the Miu Miu Disco boutique will house nightlife-ready attire such as mini dresses and metallic accessories. The pop-up will exclusively pre-launch a selection of ready-to-wear, handbags, shoes and accessories.

Among the items available are rose-print gowns, gold leather skirts, crystal embellished jackets and jeweled clutch bags. Miu Miu is also retailing party footwear such as strappy heels, glittery flats and bejeweled sneakers.

Lane Crawford’s Miu Miu pop-up will be up until July 4. Miu Miu Disco will tour to China, Korea, Dubai, Hong Kong, Kuwait, Macao, Thailand and the USA over the next few months.