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Luxury Retail | December 14, 2018

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Harrods, “London Calling”

Harrods, “London Calling”

Harrods London Calling windows by SFD, London – UK

A collaboration with SFD and the Harrods creative team for London Fashion Week featuring 12 windows along the Brompton Road.

The concept of the scheme was ‘London Calling,’ incorporating iconic phone boxes, telephone handsets and tannoys. The phone boxes were made and finished in monochrome to accent the clothing and contrast against the backdrop, while pink props were featured sporadically throughout the windows to draw attention and reinforce the colour scheme.

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Bold monochrome graphics feature in playful and sculptural formats within the windows helping to highlight the mannequins and reiterate the London Calling campaign.

By retaildesignblog