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Luxury Retail | December 14, 2018

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Chistmas window at HARRODS 2018

Chistmas window at HARRODS 2018

The famous Knightsbridge store has turned into an emporium of wonder and magic.

The famous Brompton Road Christmas windows, follow a tableau of familiar festive rituals that take place over the course of Christmas Day.

12 months of planning, 5 months of build, 100 plus people, 6 days to install and 3 days to perfect the final touches – this is the time it took to achieve our magical festive windows.

This year Harrods’ famous Christmas window display will take customers on a festive journey, featuring a number of different scenes across a 24-hour period.

The tableau showcases familiar festive rituals with a luxury Harrods twist: unwrapping gifts with Bottega Veneta, a giant Christmas dinner featuring food from Harrods’ iconic food halls, The Dolce & Gabbana Leftover Fridge and party time with Elie Saab.

‘We wanted a concept that was relatable and recognised globally,’ says Alex Wells-Greco, Creative Visual Director at Harrods. From unwrapping gifts and the Queen’s speech, to a Christmas feast and a party.

The exhibition windows will also play host to a sensory spectacle from Dom Pérignon in November, and a Loewe celebration in December.

There’s also an eight-metre Christmas tree on Hans Crescent, sourced from Surrey and adorned with more than 100 oversized gourmet delights – including cranberries, candy canes and Brussel sprouts – inspired by family feasting.

Food is a common thread that runs through the veins of Harrods and Christmas. To coincide with Fantastica, Harrods will also celebrate the opening of the Fresh Market Hall – the second stage of The Taste Revolution.