‘Glocal’ strategy for L’Occitane’s experiential Toronto flagship
French skincare, beauty and fragrance brand L’Occitane has refurbished its Canadian flagship store in the Yorkdale Shopping Centre in Toronto, introducing digital and sensory elements to better fit with its wider ‘glocal’ retail strategy.
Hermès introduces a fresh fragrance inspired by the iconic Twilly scarf
The renowned French luxury fashion house Hermès has unveiled a few days ago a brand new women’s perfume called Twilly d’Hermès, a fragrant surprise that was actually inspired by the brand’s iconic narrow silk scarves.
Rihanna unveils first visuals of Fenty Beauty make-up line
Social media is a-buzz with the latest from the beauty world, as pop star Rihanna has dropped the first visuals of the advertising campaign for her new cosmetics line Fenty Beauty By Rihanna, to the delight of her 56.2 million Instagram followers.